Marketing command center — campaigns + analytics

A dozen initiatives, no shared board

A marketing lead running five to fifteen initiatives at once is tracking very different things at the same time. There’s the work behind each campaign — the design, the engineering, the content someone owes you. There’s the engagement it’s driving, which lives in your analytics tool. There’s the influencer roster, the weekly update you type into Slack by hand, and the posts you keep meaning to schedule.

None of it sits together. So the recurring questions — which initiatives are live, who’s working them, and which ones are actually pulling signups — get answered by opening four tabs and piecing it together each week. Every initiative is fine on its own; the cost is reassembling the picture every time someone asks for it.

Initiatives, influencers, and this week’s numbers

The workspace is a single marketing board. A Marketing Board page lists every initiative by theme and stage, so what’s in flight and what’s wrapping up is a glance rather than a status meeting. Open any initiative and its detail page carries the owner, the dates, the running results, and a comment thread — plus a week-by-week record of how it’s performing.

An Influencers roster tracks who you’re working with and where each relationship stands. A Marketing Dashboard rolls the current week into a handful of metric cards — impressions, visits, and signups on the content side, outbound activity on the other — so the headline numbers are in front of you without a query.

One initiative, every tool wired to it

1. You start an initiative on the board. Give it a theme, a stage, an owner, and what it’s meant to achieve. That initiative becomes the record everything else hangs off.
2. The campaign work shows up in Linear. The workspace mirrors the initiative into a tracking issue, so the design, engineering, and content sides of the campaign join the same board the rest of your team already works from.
3. Mixpanel fills in the numbers. Per initiative, the workspace queries the related funnel and snapshots the result onto that week’s row — the engagement overlay sits next to the work instead of in a separate dashboard.
4. The weekly rollup posts to Slack. A summary of where each initiative stands, what the influencers are up to, and how the funnel moved lands in your marketing channel, so the update writes itself instead of being typed by hand.
5. A milestone post goes to LinkedIn. When an initiative hits a moment worth sharing, the workspace drafts a post from the initiative’s brief and queues it for your approval — you sign off before it publishes from your LinkedIn.

Themes, stages, the rollup channel, and per-initiative funnels

• The themes and stages — how the board is organised. Rename them, add a stage, or regroup so the columns match how your team actually moves an initiative from idea to wrap-up.
• Which funnel each initiative maps to — the set of Mixpanel events that define “working” for that campaign. Point each initiative at the funnel that matters for it.
• The rollup channel — which Slack channel the weekly summary posts to. Point it at the channel your marketing team actually watches.
• The influencer roster — the fields you track per relationship and the statuses they move through. Shape it to how you run outreach.
• What the dashboard counts — which initiatives feed the content metrics versus the outbound ones, and which numbers the cards show for the current week.

One source of truth for what’s running

The shape stays the same whatever you’re marketing: a board of initiatives, an influencer roster, a funnel overlay per campaign, a weekly rollup, and a milestone post when there’s something to say. The campaign work flows into Linear, the engagement numbers come back from Mixpanel, the update goes to Slack, and the post goes to LinkedIn — all anchored to the initiative they belong to.

What you’d shape for your own team is the part that’s specific to you: the themes and stages on the board, the Slack channel the rollup posts to, which Mixpanel funnel maps to each initiative, and the milestone that turns into a LinkedIn draft. The workspace description is what you change when those move, and the same command center runs whether you’re marketing a launch, a content push, or an influencer program.