“Keep my best-sellers from going out of stock.”
Luo watches stock and sell-through, drafts the POs to the right suppliers with landed cost, and pings you to approve before anything sends — quietly, every day.
ecommerceOS for Shopify merchants
Your ecommerceOS.
Run your whole store — marketing, ops, support — from one place, even if it's just you. Need something? Just tell Luo.
Get started for freeHow it works
Need something? Just tell Luo. It builds, automates, and runs it — you approve and steer.
01
Connect
Connect Shopify, Klaviyo, Meta & Google Ads, Instagram, and WhatsApp. Luo learns how your store actually runs — your products, customers, suppliers, and tone — so everything after this just works. Takes minutes.
02
Grow
The marketing work that never gets done — done. Luo refreshes your ads, rewrites tired product copy, improves SEO, and flags where you're quietly losing margin. It runs in the background; you just approve what ships.
03
Operate
Stop running your store from spreadsheets and ten half-fitting apps. Tell Luo what you're missing — a returns desk, a reorder tracker, a proper customer view — and it builds it around how you work, then runs it for you.
“We used Luo to build a highly customizable system shaped entirely around how we work — flexible, fast to adapt, and exactly what we needed. But the real difference was the team behind it: responsive, sharp, and genuinely invested in getting it right. KARAAT <3 Luo.”
Julia Hakanpää
CEO & Founder, KARAAT Jewelry
Affordable-luxury diamond jewelry · Shopify-based · Helsinki & Stockholm showrooms. ~$2M GMV fine jewelry brand. Replaced Google Sheets + scattered tools with a custom CRM coordinating showroom and manufacturer, with all Instagram/WhatsApp conversations stored under customer cards.
Read the full case →Just tell Luo
Every store has the same kinds of problems — and a hundred small ones that are uniquely yours. Here's what merchants just tell Luo to do.
“Answer customer DMs the way we would — not like a robot.”
Luo reads your tone-of-voice and returns policy from your knowledge base and the customer's full history, then drafts replies across IG, WhatsApp, and email for you to approve.
“I need a returns desk that actually fits how we handle repairs.”
Luo builds an RMA desk shaped to your process — serials, repairs, coverage checks — and a triage agent that clears the trivial cases on its own.
“Tell me why our CAC jumped this week — and what to do.”
Luo breaks down spend vs. conversion by channel, names the likely cause, and recommends a budget shift, ready the moment you approve.
“Turn our product photos into ads that look like us.”
Luo generates lifestyle imagery, video, and on-brand copy from your brand.md and past winners, then queues the best for your channels.
“Give us one view of a customer instead of five tabs.”
Luo builds a CRM shaped like your business — showrooms, manufacturers, repeat clients — with every order and conversation on one card.
Whatever it is, you don't configure it or build a workflow. You just tell Luo.
See everything Luo can run →Your store, one message away.
Your store, data, orders, and operations are always in your pocket. Run everything from the Luo app or just message Luo in Slack — it works across your whole store, shows you the plan, and waits for your approval.
#ops
Priya9:41 AM
@Luo which products are about to stock out, and draft the POs.
LuoAPP9:41 AM
Flagged 3 SKUs below reorder point.
- Solitaire 0.5ct — 9 days left · lead time 21d
- Gold hoop M — 6 days left · lead time 14d
- Drafted POs to each supplier with landed cost
- Waiting on your approval to send →
#customers
Tom9:41 AM
@Luo summarize this week's VIP customer conversations and flag anyone waiting on a reply.
LuoAPP9:41 AM
Pulled IG + WhatsApp threads from customer cards.
- 4 open conversations across 9 VIPs
- Lindqvist — awaiting band metal choice (2d)
- Aalto — deposit invoice not yet sent
- Drafted replies in your tone, ready to send →
#growth
Mira9:41 AM
@Luo our CAC jumped this week — what happened and what should we do?
LuoAPP9:41 AM
Broke down spend vs. conversion by channel.
- Meta CAC up 38% — creative fatigue on top set
- Google steady · email pulling above blended
- Recommend shifting €2.4k/wk Meta → email + Google
- Ready to apply on approval →
Approve with a word. Luo does the rest.
Frequently asked questions
What is Luo?
An AI-native operating system for your Shopify brand. It connects your whole stack into one workspace, builds the tools your store is missing, and runs the work for you — marketing, operations, support, reporting. You tell it what you need in plain language; it builds and runs it.
How is this different from other Shopify apps?
Most apps solve one slice — analytics, returns, email, CRO — and you stitch together a dozen that don't quite fit. Luo isn't a fixed-feature app: it builds tools shaped to your store and operates them with AI agents. One system instead of ten dashboards, modeled on how your business actually works.
How is this different from an "insights" or audit tool?
Insight tools hand you a to-do list and leave the work to you. Luo does the work — it builds the tool, runs the workflow, drafts the replies, generates the ads — and waits for your approval. Analysis and execution in one place.
Who is it for?
You. Whether it's just you running everything or a small team trying to keep up, Luo handles the work your store needs and grows with you. No team required, no minimum size — you get value from day one.
How do the AI agents work?
Each agent works inside one of your tools — customer desk, returns desk, PO tracker — guided by your own playbook (brand.md, returns.md, suppliers.md). They handle the volume; you approve and steer. Every documented process makes every agent better.
Do I need to be technical?
No. You describe what you need in plain language; Luo builds and operates it. You approve and steer.
Is this overkill for my size?
No. It starts by plugging into your existing stack and handing you value on day one. Tools get built as you need them, not all at once.
What if it builds the wrong thing?
You review everything before it ships, and tools adapt fast as your workflow changes. Nothing is locked in stone.
Will the numbers be right?
Reporting uses your own cost formulas (landed cost feeds straight from supplier ops), so profit reflects how your business actually works.
How long until it's running?
Connecting your stack takes minutes and you get value on day one. Your first custom tool can be built in the same session you describe it — refined through chat as you go.
What about my existing tools and data?
No migration, no replacement. Luo reads from and writes back to the tools you already run, and your knowledge base and data stay yours.