Build internal tools.Without developers.
The CRM, tracker, or triage desk your team is missing — describe it in plain language, and Luo builds it around how you work, then runs it. No waiting on developers, no contractor, no new builder to learn.
What Luo does
You describe the tool your team is missing. Luo builds it — a real app with sign-in and permissions, connected to the tools you use like Gmail, Slack, and Airtable — then keeps it running: records stay fresh, requests get triaged, summaries get posted. For example, a sales pipeline:
Where it usually starts.
The tool that updates itself.
No CRM? No problem.
“Build us a pipeline tracker — stages, owners, next steps — and pull new leads in from our inbox.”
The tracking spreadsheet became a pipeline board: leads flow in from Gmail, and the Monday summary posts itself to Slack. From first ask to the team using it — one afternoon.
Build yours →Stop chasing status in three tools.
“One place that shows where every new client is in onboarding — and what's blocked.”
Onboarding scattered across Gmail, Slack, and Airtable landed on one board — every client on a card, blocked steps flagged before the client has to ask.
Build yours →Your inbox is not a ticketing system.
“Turn support@ into a triaged queue — tag urgency, route to the right person, draft the first reply.”
support@ became a triaged queue with first replies drafted in your tone, waiting for approval. Nothing urgent sits unread.
Build yours →Your CRM now updates itself.
“Keep the CRM updated from our email and calendar — log meetings, move deal stages, flag accounts going quiet.”
Luo logs meetings, moves deal stages from what actually happened, and flags going-quiet accounts — the upkeep no one has time for, handled.
Build yours →How it works
Describe what you need. Luo builds the tool, connects your tools, and keeps it running.
Describe it
Say what you need in plain language — "one place to track deals, owners, and next steps" — and that's it. No drag-and-drop builder to learn, nothing to piece together. The description is the work.
Luo builds it
You get a working tool shaped to how your team actually operates — connected to the Gmail, Slack, Airtable, and Notion you already use. Hours from first ask to the team using it, not a quarter on someone's plan.
It runs itself
This is where other AI-built apps stop and Luo keeps going: Luo keeps the tool alive. Records update from email and calendar, requests get triaged, summaries land in Slack — you approve, the tool does the upkeep.
“We used Luo to build a highly customizable system shaped entirely around how we work — flexible, fast to adapt, and exactly what we needed. But the real difference was the team behind it: responsive, sharp, and genuinely invested in getting it right. KARAAT <3 Luo.”
Julia Hakanpää
CEO & Founder, KARAAT Jewelry
Replaced Google Sheets and scattered tools with a custom CRM coordinating showrooms and manufacturers — every Instagram and WhatsApp conversation stored under the customer's card.
Read the full case →Frequently asked questions
What counts as an internal tool?
Anything your team needs that nobody sells in quite the right shape: a CRM or pipeline tracker, a client onboarding board, support inbox triage, an inventory or purchase-order tracker, a reporting dashboard, an approvals desk. If it currently lives in a spreadsheet, a shared inbox, or someone's head, it's a candidate.
Do I need to know how to code?
No. You describe what you need in plain language — how you work today and the tool you want. Luo builds it, connects it to the tools you already use, and runs it. You approve and steer.
How is this different from Retool or other low-code builders?
Low-code builders give you an editor and leave the building — and the maintaining — to you. Luo has no builder to learn: you describe the tool and it gets built for you, already connected to your Gmail, Slack, Airtable, and the rest. And once it is live, Luo keeps it running and up to date.
How is this different from Lovable or AI app generators?
App generators build you an app and stop — getting sign-in and permissions right, connecting your other tools, and keeping the tool current stay your problem. Luo tools live in your workspace: sign-in and permissions are built in, your tools are connected with your permission, and the tool keeps evolving as your process changes. The tool also runs itself — Luo updates records, triages requests, and posts summaries.
I already built a tool with Claude Code. Can Luo run it?
The fastest path is usually to describe that tool to Luo and rebuild it in your workspace — you already know exactly what it should do, so the rebuild takes a session, and everything it needs to run — sign-in, permissions, connected tools — comes built in.
What about sign-in, permissions, and security?
You never have to build your own sign-in. Tools run inside your Luo workspace with sign-in and control over who sees what built in, and connections to your existing accounts are limited to what you approve. Your data stays yours.
How long until my team is using it?
The first working version is typically built in the same session you describe it — hours, not weeks. You refine it through chat as the team starts using it.
What happens when our process changes?
Tell Luo what changed. The tool adapts — new fields, new steps, new automations — without a rebuild or a ticket to anyone. Internal tools die when they can't keep up with the process; these keep up.
Describe the tool.Get the tool.
Get started for freeNeed help getting started? We'll help you build your first AI-driven workspace on Luo — for free. Interested?
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